How to Make an Electronic Press Kit (EPK): A Musician's Guide With Template

When a blogger, promoter, playlist curator or booker hears about you, they want the important facts in one place: who you are, what you sound like, what you have achieved and how to reach you. That is exactly what an electronic press kit (EPK) does. This guide shows you how to make an EPK step by step, what to put in it and how to use it, with a simple template you can copy.

What is an electronic press kit (EPK)?

An EPK is a one-page online profile for your music. It replaces the old paper press kit with a single link you can send in an email or a pitch. A good EPK lets someone decide in under a minute whether to write about you, book you or add you to a playlist.

Who actually reads your EPK?

• Music blogs and journalists looking for quotes, photos and background for a review or interview.
• Promoters, venues and festival bookers checking your live experience and draw before offering a slot.
• Radio presenters and playlist curators who want to hear your best song fast.
• Labels, managers and sync agents looking for professional artists who are ready to work with.

What to include in your EPK

1. Artist name and a one-line description. Your genre, where you are from and how you sound, in one sentence at the top.
2. Your bio. A short version (under 50 words) and a longer one (250–400 words). If you need help, follow our guide on how to write an artist bio.
3. Your best music. Two or three tracks, with your strongest or newest song first. Embed players or link straight to Spotify, Apple Music and YouTube.
4. Press photos. Two to four high-resolution photos, in both landscape and portrait, with a download link and the photographer's credit.
5. Videos. An official music video and, if you play live, a short live clip. Bookers want to see you on stage.
6. Highlights and proof. Real achievements only: playlist adds, radio plays, press quotes, notable shows, collaborations and streaming milestones.
7. Press quotes. One or two short quotes from blogs or radio, with the source named.
8. Upcoming release or tour dates. What is new and what is coming next.
9. Social and streaming links. Spotify, Apple Music, YouTube, Instagram and TikTok, plus your website.
10. Contact details. A professional email address and, if you have them, your manager, agent or label contact.

How to make an EPK in 6 steps

1. Collect your assets. Bio, photos, logo, cover art, links, press quotes and stats. Put them in one folder so they are easy to update.
2. Choose where to host it. A hidden page on your own website is best because you control it and it lives on your domain. EPK builders and link-in-bio tools also work if you do not have a website.
3. Lead with your strongest material. Your one-line description, best song and best photo should be visible without scrolling.
4. Keep it short and scannable. Use headings, bullet points and short paragraphs. Readers skim.
5. Make everything downloadable. Add a single link to a folder with high-resolution photos, logo and artwork.
6. Test it on a phone. Many curators and journalists open pitches on mobile. Check that players load and links work.

EPK template

Copy this structure and fill in your own details:

• Header: [Artist name] – [city]-based [genre] artist making [2–3 words describing the sound].
• Featured track: [embed or link to your best song].
• Short bio: [under 50 words].
• Highlights: [3–5 bullet points of real achievements].
• Press quote: "[short quote]" – [publication or presenter].
• Photos: [2–4 photos] + [download link].
• Video: [music video] + [live clip].
• Long bio: [250–400 words].
• News: [latest release, upcoming shows].
• Links: [Spotify] [Apple Music] [YouTube] [Instagram] [TikTok] [website].
• Contact: [email] [manager or agent].

How to use your EPK

• In every pitch email. Write a short, personal message and add your EPK link at the end, rather than attaching large files.
• With playlist pitches. Independent curators often ask for more context. Pair your EPK with a strong playlist pitch.
• For gig and festival applications. Many forms ask for an EPK link. Make sure live videos and past shows are easy to find.
• As part of your release plan. Update it before every release and add it to your release checklist.

Common EPK mistakes

• Too much text. A wall of words gets skipped. Put the most important information first.
• Out-of-date information. An old single or past tour at the top makes you look inactive.
• Low-quality photos. Blurry or cropped phone photos are hard for the press to use.
• Inflated numbers. Fake streams or followers are easy to spot and damage trust. Learn the warning signs in our guide to spotting fake music promotion.
• Broken links and private files. Check every link and make sure download folders are publicly viewable.
• No contact details. If someone likes your music, make it easy to reach you.

Frequently asked questions

Do I need an EPK if I am a new artist?

Yes. Even with one release, an EPK shows you are serious and gives people everything they need in one link. Focus on your sound, your story and your best song, and add achievements as they come.

Should my EPK be a PDF or a web page?

A web page is usually better. It can hold audio and video players, it is easy to update and it works on any device. Keep a short PDF version only if a festival or venue specifically asks for one.

How long should an EPK be?

One page that someone can scan in about a minute. Use the long bio and extra details further down for people who want more.

How often should I update my EPK?

With every release, every new achievement and every new tour or batch of shows.

Give your EPK something to show

An EPK is stronger when it has real listeners and engagement behind it. Audience Plan runs official ad campaigns on Spotify, Instagram, TikTok and YouTube to reach listeners who already like your genre. No bots, no passwords. See our plans.