Spotify Wrapped for Artists 2026: How to Use It to Win New Fans

Every year, millions of people share their Spotify Wrapped at the same time. Their feeds fill up with top artists and top songs, and for a few days music is the main topic on social media. For artists, that is a rare chance to get free attention. This guide explains how Spotify Wrapped for Artists works, how to prepare before it lands and how to use it to win new fans.

What is Spotify Wrapped for Artists?

Spotify Wrapped is Spotify's yearly summary of listening. Listeners get their top artists, songs and genres. Artists with music on Spotify also get their own Wrapped inside Spotify for Artists, with highlights such as how many listeners and streams they had, how many countries they reached and their most-played songs, plus shareable graphics.

When does Spotify Wrapped come out?

Spotify does not announce the date in advance, but in recent years Wrapped has arrived in late November or the first week of December. The data does not cover the whole calendar year. It is generally reported to include listening from the start of the year until around mid-November, so streams after that may not count towards this year's Wrapped.

How to prepare before Wrapped lands

1. Claim and update your Spotify for Artists profile. Make sure you have access, and refresh your photos, bio and artist pick. People who discover you through a friend's Wrapped will land on your profile.
2. Remind fans to keep listening. In the weeks before the cut-off, a simple post such as "Want to see me in your Wrapped this year?" encourages fans to play your songs.
3. Prepare your graphics and captions. Plan a thank-you post, a short video and a few stories so you can post quickly when your Wrapped arrives.
4. Polish your Spotify Canvas. Short looping visuals help new listeners stay on a song. See our Spotify Canvas guide.
5. Line up your next release. Attention peaks in December. Have a pre-save ready for an early-year single so new listeners have something to follow. Our guide to pre-save campaigns shows how.

How to use your Wrapped stats

• Share your highlights. Post your Wrapped graphics on Instagram, TikTok, X and Facebook. Real numbers, even small ones, show momentum.
• Thank your fans personally. A short video thanking listeners feels more human than a graphic alone and often gets more engagement.
• Celebrate your reach. If you were played in 30 countries this year, say so. Tag the cities or countries where your listeners are.
• Turn stats into a story. "From 200 to 5,000 monthly listeners this year" is a powerful caption. Show the journey, not just the totals.
• Use the data to plan next year. Your top countries and cities tell you where to tour, where to run ads and which songs to push.

How to make the most of your fans' Wrapped

• Ask fans to tag you. Invite people to share their Wrapped if you made their top artists or songs.
• Repost and reply. Resharing fans' posts rewards them and shows new followers that real people love your music.
• Highlight your top listeners. Thank them publicly, or give them something extra such as an early preview of your next song.
• Make it easy to follow. Pin your smart link and point people to your Spotify profile so new listeners can follow you right away.

Small numbers? Use Wrapped anyway

You do not need millions of streams for Wrapped to work. Focus on milestones that feel personal: your first fans in a new country, a song that found its audience or growth since your first release. Honest progress is more relatable than big numbers, and it gives fans a reason to support what comes next.

After Wrapped: keep the momentum

Many artists post their Wrapped and then go quiet until spring. Instead, use the attention to start the new year strong. Release regularly, keep posting, and help the algorithm find more listeners. Our guides on how the Spotify algorithm works and how to get more monthly listeners explain what to do next.

Frequently asked questions

Do all artists get Spotify Wrapped?

Artists who have music on Spotify and access to Spotify for Artists usually receive a Wrapped summary, as long as they had listening activity during the year.

Where do I find my Spotify Wrapped for Artists?

When it is available, it appears in Spotify for Artists on the web and in the app, and Spotify usually notifies artists.

Do streams in December count?

Usually not for this year's Wrapped, because the data period generally ends before Wrapped is released. Those streams still count towards your royalties and your stats.

Can I get into more fans' Wrapped next year?

Yes. Release consistently, build a real fan base and give people reasons to come back to your music throughout the year.

Reach new listeners before next year's Wrapped

The more real listeners you reach this year, the more fans you will see sharing your music next December. Audience Plan runs official ad campaigns on Spotify, Instagram, TikTok and YouTube to reach listeners who already like your genre. No bots, no passwords. See our plans.